Zomato, the popular food delivery platform, is changing the name of its parent company to “Eternal Limited”. This change reflects Zomato’s growth beyond just food delivery, now including quick commerce and other ventures. The company unveiled a new logo along with the announcement.
Here’s what you need to know:
- Why the change? Zomato has expanded to include Blinkit (quick commerce), Hyperpure (restaurant supplies), and a dining-out venture called ‘District’. The name “Eternal” was first used internally after acquiring Blinkit in 2022. CEO Deepinder Goyal said the rebranding signifies the company’s mission to endure and reflects its evolution into new areas.
- What’s included under Eternal? Eternal will manage Zomato (food delivery), Blinkit, Hyperpure, and District.
- What stays the same? The Zomato app will keep its current name and branding. The rebranding is primarily a structural shift.
- What changes? The corporate website will transition from zomato.com to eternal.com, and the stock ticker will change from ZOMATO to ETERNAL, pending approvals.
- Industry Expert Opinion: Brand experts believe the change is more for administrative clarity and may not be noticeable to consumers. They see it as a strategic move for potential future acquisitions and diversification. The new name is seen as a signal of growth to investors.
- Financial Performance: In Q3 FY25, Zomato’s revenue increased 64% year-on-year to Rs. 5,405 crore. Blinkit’s revenue also increased 21% sequentially to Rs. 1,399 crore.
Reactions to the rebranding have been mixed on social media, with some welcoming the change and others questioning its necessity. Overall, the move signifies Zomato’s ambition to become a diversified, tech-driven enterprise.
